the birth and death of the cool

Softcover
209 pgs.
Fulcrum, Publ.

Ted Gioia shows why cool is not a timeless concept, and how it has begun to lose meaning and fade into history. Tolling the death knell for the cool, this thought-provoking book reveals how and why a new cultural tone is emerging, one marked by sincerity, earnestness, and a quest for authenticity.